As a business owner or digital marketer, you are likely focused on one key objective — sustained growth that converts. In order to achieve this goal, you’ll need to learn to delegate and harness the power of automation, while also mastering the concept of an effective SEO strategy.
The best way to do so is to invest in tools that allow you to optimize your time and energy. In the process, you’ll also learn gain access to new opportunities, and in turn, make more money.
If you’re looking to invest in SEO to fuel your journey this year, here are the 20 Best SEO Tools available in 2019.
Why Do You Need to Invest in SEO Tools?
That’s right. To save time and money. The idea behind SEO tools is your ability to maximize productivity in order to get more done in less time, using fewer resources. By reducing the number of manual tasks required, you will also be able to greatly reduce human error — which can be rather costly, not just in short-term monetary loses but also in regards to your long-term reputation.
As you begin to free up your precious time, you’ll be able to focus more on analytics while optimizing your work processes. This will help you better understand where your business is going as you implement new strategies.
Basically, whether you’re a startup or a global brand, if you’re operating online, you need to focus on SEO. After all, approximately 51 percent of all website traffic comes from organic search, compared to 10 percent from paid search, 5 percent from social outlets, and 34 percent from all other sources.
Since 2019 is already in full swing, it’s time to incorporate the types of tools that will allow your online business to reach new heights. This is your opportunity to take control.
From the importance of quality content to the benefits associated with backlinking, the following tools will help you rank above your competitors as you continue to evolve as a successful online business.
This tool will provide insight into why your competitors rank above you, and more importantly, what you’ll need to do in order to outrank them. Ahrefs is by far one of the most commonly recommended tools among SEO experts (We use it every day), offering numerous unique and supportive features, such as their “Site Audit” feature. Incredibly straightforward and easy-to-use, you can start your full access trial for $7.
When you’re on-the-hunt for the best possible keywords, in addition to an SEO analysis tool, KWFinder offers users hundreds of long tail keywords — which are three and four keyword phrases that are incredibly specific to whatever it is you offer. This keyword tool is part of a 5-SEO tool package developed by Mangools. Various plans are offered to meet your needs.
3. Yoast SEO
If you’re running your website on WordPress and are in need of an effective, yet free tool, Yoast SEO is a great place to start. Helping you simply and efficiently optimize content with SEO-friendly titles, meta tags, and meta descriptions.
Yoast SEO is user-friendly, helping you bridge the gap in regards to technical on-page SEO. You can install the free plugin on your WordPress site now.
More of an analysis tool, Siteliner will help you find duplicate content online in relation to your website. There are many reasons why you require unique content, not just in terms of SEO but also in regards to copyright laws. If you have identical content to another website, your ranking may suffer. You can also check for average page size, broken links, and more. There is a free and premium option.
More than a tool, MOZ is a software company, who is now a leader in both digital marketing and SEO. A one-stop-shop for all things related to SEO, you can benefit from tank tracking, keyword research, backlink research, and so much more. For example, when using the Page Optimization feature, you’ll be able to see the exact steps required in order to improve SEO on any and all of your website pages. If you’re interested in what MOZ can do for you, be sure to start your free 30-day trial.
Another effective and highly affordable tool that is certainly worth checking out is SpyFu, a competitor keyword research tool. By simply putting in your competitor’s domain, you can pull critical data that will allow you to optimize your SEO strategy based on your organic and paid competitors’ ranking and keywords. SEO performance reports are also available each month regardless of your plan.
Keyword Difficulty — Find and implement keywords with less competition
Domain vs domain — Compare domains side-by-side in order to analyze keywords and visualize relevant data
My Reports — Collect and view all SEMrush data in one PDF report
Keyword Magic Tool — Gain access to more than two million keyword ideas
Specializing in content marketing, Scripted offers SEO writers to help your business meet key goals via blog posts, social media content, email newsletters, website copy, and more. A simple process, all you need to do is:
Join Scripted to gain access to thousands of expert SEO writers (your first month is free)
Describe your SEO needs. If you’re not sure what you need, the free strategy quiz can provide valuable insight
Find a writer that meets your SEO requirements using Scripted’s SmartMatch technology
Known as the world’s fastest rank tracker, AccuRanker is a must-have tool when aiming to grow organic traffic. Offering everything from on-demand ranking updates and competitor monitoring to insightful SEO data and seamless reporting, this tool will help you make more informed, data-driven decisions. If you are already using Google Analytics, connect your account to your AccuRanker account, allowing you to track keywords with ease.
If you’re in need of a link intelligence tool, Majestic is both free and versatile. Perfect for SEO professionals, media analysts, entrepreneurs, and developers, just some of the features include Site Explorer (allows you to explore a domain in detail); Backlink History Checker (detects backlinks); Search Explorer (search index for a keyword); and more! If you’d like to unlock a suite of other tools, there are a number of plans available.
10. SEO Powersuite
Ideal for keyword and link research as well as for site audit, SEO Powersuite has been tested by more than half a million SEO experts and site owners, making it a trusted, versatile tool. If you would like to achieve the following it’s certainly worth checking out:
- Improve your rankings so that you can outrank your competitors
- Generate more sales and boost traffic
- Save time by enhancing the speed of your SEO
Gain access to four beneficial tools, including Rank Tracker; SEO SpyGlass; Website Auditor; and LinkAssistant.
If your goal is to improve or recover your rankings, cognitiveSEO will help you do just that. Flagging all possible SEO issues, you will be provided with recommendations on how to fix any underlying problems that negatively impact your rankings. Allowing you to pinpoint the weak points of your website, you’ll be able to fix errors quickly and efficiently in order to enhance your overall website performance.
12. AWR Cloud
Providing you with rank tracking daily, weekly, or on demand, AWR Cloud offers:
- Fresh and accurate rankings
- Whitelabel capabilities
- User management (accommodate unlimited users)
- SEO reporting
- Developer API
You can check out a full list of features here and if you’re interested in this online rank tracker, you can start your free trial.
In terms of automation, WordLift is a beneficial AI-powered SEO tool for WordPress. Helping you grow your audience, this tool helps you increase your organic traffic, and more importantly, helps search engines understand your pages. This tool is incredibly cost-effective and will help you expand your website’s potential in no time.
14. Searchmetrics Essentials
Helping you keep a close eye on competitors while discovering new keywords, Searchmetrics Essentials will help you:
- Understand and improve your backlinks
- Find new keywords and topics in relation to your domain
- Compare your competitors’ websites
- Better understand the performance of your website
- Visualize your marketing efforts, optimizing everything from your ad budget to your ad copy
15. LinkResearch Tools
The core objectives associated with LinkResearchTools circulate around:
- Recovery — Helping you identify bad links that negatively impact your traffic and rankings
- Protect — Through risk monitoring, you can safeguard your website so that you can better protect your revenue in relation to negative SEO
- Learn — By learning from your competitors, you can outperform them. Gain insight into your competitors’ mistakes, behaviors, and successes
- Grow — By growing your backlinks, you’ll begin to increase your website traffic and in turn, your revenue
Also, be sure to research and compare the following:
- 18. Screaming Frog
- 20. SEOSiteCheckup
Regardless of your goals this year, an SEO strategy is imperative. By implementing some of the tools above, you will be able to take the mystery out of SEO, helping you solve some of the most pivotal issues that are hindering your growth and overall success
Moving forward, if you’re looking to grow your audience and boost organic traffic, be sure to check out Our Free SEO Audit.
We can show you where you and your competitors rank, what keywords you should target, and the type of content you need to reach your goals.